What comes first?

So what came first, the chicken or the egg? Ok, I mean to say, the clients or the products/devices?

I often hear, "Well, I can't afford it, business is slow, etc." The business is what you make it. Get excited!
In my years of field training, I was always surprised to arrive at a business, apx. 4-6 weeks after purchase, to see the device packed IN THE BOX! That is just plain revenue sitting in a box.

Now, don't misunderstand. I never took the purchase of product or machines lightly. Much thought and research was always involved. But that is only half of the pie. How about the potential revenue, which, by the way, will far exceed the purchase price.

Let's take a page out of Vivian's play book. Those of you that know me personally know that I can get a "little excited". So here is the plan:

• Who are your clients and what are their concerns? You have to know size before you can buy the dress
• Research what will enhance your business. We want results for the client. This can be done with specific products, treatments and devices.
• Now that you have your focus, narrow the field. It goes without saying how important quality and customer support will be to you.
• Before you buy, "talk it up", get excited. Better yet, get your clients excited.  Explain about the education you will receive and the careful thought you have put into this decision. But #!, tell them the benefits to them. They will see your passion and excitement. 
• BUY IT! and start selling. Get your clients on the books and smile at your success. 

You will be surprised how quickly you will receive return on your investment.

One note:  The real deal is that you are 100% sold yourself. I remember when my kids were teens and we went shopping for school clothes. I would ask, "Do you love it"? If the answer was not yes, I didn't buy it, knowing it would end up in the back of the closet.